Helping dealerships turn traffic into real connections
At Sale Day Events, we help dealerships build stronger relationships with the people who walk through their doors.
We do it through hands-on sales coaching, showroom activations, and smart, practical marketing that actually works on the floor. Our goal is simple: help your team connect better, sell with confidence, and create an experience customers remember.
We don’t believe in cookie-cutter events. Everything we do is built around your store, your team, and your goals. When your customers feel understood, sales and satisfaction both go up. That’s where we come in.
Our Method
CSO is our simple framework for creating a better customer experience from start to finish. It keeps the car-buying journey clear, comfortable, and focused on what matters most — the customer.
Step 1
Connection
It starts with listening. Salespeople ask the right questions, stay curious, and focus on understanding what the customer truly needs. Trust is built early, making the rest of the process feel natural and easy.
Step 2
Selection
Next, it’s about finding the right fit. The salesperson works closely with the customer to match them with the right vehicle, provides a clear walk-around, and sets up a demo drive. No pressure — just helpful guidance and clear information.
Step 3
Options
Finally, everything is laid out clearly. Financing, warranties, and added features are explained in a simple way so customers can make confident decisions that fit their budget and lifestyle.
Meet the Team
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Monet Goode
FOUNDER
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience.
They set the tone for everything we do. -
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Emmett Marsh
SALES MANAGER
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care. -
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Eleanor Parks
MARKETING DIRECTOR
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience. -
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Karl Holland
CUSTOMER SERVICE MANAGER
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
